Marketing homework help

  1. MLA formatted citation of the article at the top of the review.
  2. one-page summary of the article that briefly outlines the article in your own words.  Explain what the article discusses without quoting the author(s) word-for-word.
  3. one-page critique of the article which discusses the following four questions:
    1. How does the information in this article increase your understanding of the field?
    2. What did you learn that was surprising?  Or, what did you learn that you disagree with based on your experience?
    3. How could this information impact you as a current or future businessperson?
    4. What is your overall opinion of the usefulness of this article?

Your article reviews should follow this format:

  • Double-spaced, 12 point font size, Times New Roman or Calibri.
  • Exactly two pages in length: one page for the summary and one page for the critique.
  • A link to the article should be included.  The link to the article and the APA/MLA citation are not the same thing.  I should be able to cut and paste the link in a browser to access the article.
 

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