Hello, I am looking for someone to write an essay on Quality in customer focussed operations. It needs to be at least 2750 words.
Its cost control techniques, details of operational process and incessant product development, along with the corporate attributes, have aided the company to maintain a lower price for customers. During the period of global expansion, it has lowered price of products on an average of 2%-3%. As of January 2014, the company owns around 349 stores across 43 countries. It has been recorded that the company had sold products, amounting to $23.1 billion, in 2010. It is identified that sales of the company has increased by 7.7% from the previous year. The company website displays over 12,000 products to customers, along with clear pictures of IKEA range of products, in order for the latter to gain interest in the company products. The number of visitors, who visit IKEA’s website every day, has been recorded to about 470 million in 2013. It has been identified that in 2013, IKEA has been the largest user of wood, as the company has been noted to use about 1% of the total wood available on the earth.
IKEA concentrates on selling wide range of products. The company sells nearly everything, which are required for furnishing a home, including furniture, plants, toys, kitchens and many more. The products, which are provided by them, have unique styles and the function of good quality and style is complimenting products to become most attractive and satisfy customers need. The company accepts the challenge of producing products at a lower price. Any company can make higher quality products at a high price, but IKEA provides its customers with the best quality, along with the lowest price possible, on the product. To provide high quality products at low prices, the company has undertaken cost effective and innovative techniques, which have made them strong enough to rule the retail market with confidence. The whole production process has been reviewed by designers, which has brought in new packing methods and such, thereby reducing cost of manufacturing.