From The Daily You

From The Daily You: How the Advertising Industry Is Defining Your Identity Your Worth answer the following questions

Chapter 3

Explain how Google makes money

Describe how paid searches work

Describe how Click Through rates function

Explain how the internet is affecting legacy publishers (print media)

Describe how the online advertising system affects the relationship between print and democracy

Describe the role of privacy with the internet Describe data exchange firms

 

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