Find A Product That Is Sold At Different Prices For Different Bundles Or Differe

Find a product that is sold at different prices for different bundles or different groups of consumers (strategic pricing). (a) Interview a store manager or firm marketing director to ask for the rationale for the pricing strategy and the different consumer groups; (b) summarize your findings; (c) analyze the strategy and offer recommendations. Name the firm and provide contact information.

 

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